Sunday, July 08, 2007

SOUND OFF: CONCEDING TO MOVIE CONCESSION PRICES

Few readers sought to justify bringing their own food into movie theaters by citing high concession prices, but Julianne Corey of Cambridge, Mass., sneaks in her own based on selection.

"If I'm going to spend two hours watching a film," Corey writes, "I should be able to select quality snack food."

Karl Wirsing of Washington sympathizes with moviegoers who balk at paying $11 for nachos, but likens sneaking in food to "smuggling rolls into an upscale restaurant to trim the expense of appetizers." He'd do neither.

"If there's a sign notifying you, before you buy your ticket, that no food or drink is allowed, then it would be unethical to sneak food in," writes Gilbert Socoon of Orange County, Calif. "It's a contract. You buy their ticket. You accept their terms."

But Socoon finds it equally egregious that, before the movie, theaters subject their captive audiences to the kind of advertisements which they go to the movies to escape.

If you must have snacks while watching a movie but can't afford concession prices, Ileana Liel of Riverside, Calif., offers a solution. "Rent the DVD," she writes, "pop a pack or two of popcorn in the microwave and enjoy."

Check out other opinions at The Right Thing: SOUND OFF: A CONCESSION TO CONCESSION PRICES? Or post your own by clicking on "comments" or "post a comment" below.

Jeffrey L. Seglin, author of The Right Thing: Conscience, Profit and Personal Responsibility in Today's Business (Smith Kerr, 2006), is an associate professor at Emerson College in Boston, where he teaches writing and ethics. He is also the administrator of The Right Thing, a Web log focused on ethical issues.

Do you have ethical questions that you need answered? Send them to rightthing@nytimes.com or to "The Right Thing," The New York Times Syndicate, 500 Seventh Avenue, 8th floor, New York, NY 10018. Please remember to tell me who you are, where you're from, as well as where you read the column.

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