|Banner honoring Martin Richard's words hanging over Route 93 in Boston. Designed by Liz Carney of Dot Art and created by neighborhood children and volunteers in Savin Hill area.|
As our artist friend stayed and painted with the children, a 12-year-old boy from the neighborhood, our city councilor and my wife and I walked up to the bridge to start attaching the unwieldy banner. As we struggled to keep it in place by attaching it to the bridge by using zip ties, other neighbors began stopping to help hold it in place. Soon, there were more than a couple dozen people attaching the sign.
Photos of the effort, including our city councilor affixing the banner to the bridge, were posted to Facebook. People shared images of the sign itself more than 3,800 times, often with messages of appreciation after having seen it while driving into the city.
No one asked where the permit was to hang the banner. No one asked that it be taken down. The response was just appreciation from people for seeing the words from a little boy asking people to do the right thing.
Jeffrey L. Seglin, author of The Right Thing: Conscience, Profit and Personal Responsibility in Today's Business and The Good, the Bad, and Your Business: Choosing Right When Ethical Dilemmas Pull You Apart, is a lecturer in public policy and director of the communications program at Harvard's Kennedy School.
Follow him on Twitter: @jseglinhttps://twitter.com/jseglin
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(c) 2013 JEFFREY L. SEGLIN. Distributed by Tribune MediaServices, Inc.