tag:blogger.com,1999:blog-21166579.post5744596236458652287..comments2024-02-19T08:12:53.815-05:00Comments on The Right Thing: Paying for picture-perfect referralJeffrey L. Seglinhttp://www.blogger.com/profile/15648051034425906705noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-21166579.post-13771342250443689862011-08-14T11:24:23.254-04:002011-08-14T11:24:23.254-04:00referral [ri-fur-uhl] noun - A person recommended ...referral [ri-fur-uhl] noun - A person recommended to someone or something. Referral does not in itself indicate lack of bias or self-interest in the person making the referral.<br /><br />I don't believe any bride these days would be the least bit surprised to discover that placement on her bridal salon's referral list would require a payment from the servicer. It is, after all, advertising. The question is rather why the bridal salon ought to advertise your services for free. Seems rather entitled.<br /><br />I would think that any rational wedding photographer would realize that the cost-benefit analysis will likely cut very much in favor of paying the fee. It probably only takes one shoot that you wouldn't have had otherwise to be in the black on this transaction and these are likely customers you wouldn't have reached any other way.<br /><br />Having recently completed a wedding, I can say for certain that little to nothing in this industry comes for free. Feel lucky for what you can get.<br /><br />Bill Jacobson<br />Anaheim, CABill Jacobsonnoreply@blogger.com