There are now dozens of home meal kit services. The
concept seems simple enough. Subscribers receive a box of all the fresh
ingredients they will need to be able to prepare a set number of meals during
the week.
While each meal kit service seems to try to position
itself a bit differently from the next, it's hard to imagine all of them will
attract enough subscribers to become profitable and survive.
Nevertheless, they persist. And with that persistence
comes a barrage of reduced price or free trial offers. The offers vary.
Sometimes, a week's worth of ingredients is offered for free if a prospective
subscriber will consider signing on for a longer term.
It's possible, I suppose, to move from one meal-kit
service to another for several months without having the pay anything. Whether
it's OK to take advantage of competing free trial offers like this is what a
reader we're calling Ben wants to know.
Ben has used at least three meal kit services now, all on
a trial basis. He and his partner have enjoyed preparing the meals together.
Some they've liked better than others, but Ben has always enjoyed the fact that
the food has been free.
Up until now, Ben just accepted a trial every few months
when he happened upon one. But now he wants to know if it would be wrong to try
to string together as many free trials as he can to see if he can get free food
for a good meal several times a week.
Ben's question reminds me of a reader who once asked me
if it was OK to switch from one cable television and internet service provider
to another when the attractive introductory pricing elapsed. The reader was
fortunate that there was more than one cable and internet service provider in
his area to choose from. Every two years or so, he indicated, he looked into
switching services to see if he could get a better price.
My response to Ben is the same as it was to the cable
switcher. As long as he is not lying to any of the companies or misrepresenting
himself on any application for free trials, there is nothing wrong with
attempting to get as good a deal as possible.
I would imagine that if the meal-kit companies keep good
records that, eventually, they might refuse more than one free trial per
customer, but given the number of meal-kit companies out there now, it might be
a while before Ben finds himself circling back around to a company he'd already
tried.
It may feel to Ben as though he's getting away with getting something for nothing (because he is), but the right thing is for him to be honest in his dealings with the meal-kit companies. Bon appétit.
Jeffrey L. Seglin, author of The Right Thing: Conscience, Profit and Personal Responsibility in Today's Business and The Good, the Bad, and Your Business: Choosing Right When Ethical Dilemmas Pull You Apart, is a lecturer in public policy and director of the communications program at Harvard's Kennedy School.
Follow him on Twitter: @jseglin
Do you have ethical questions that you need answered? Send them to rightthing@comcast.net.
(c) 2019 JEFFREY L. SEGLIN. Distributed by TRIBUNE CONTENT AGENCY, LLC.