Late last August, I was visiting my son in Richmond. He
and I took in a late-night showing of the latest X-Men movie, "The
Wolverine." Throughout the film the glow of cellphone screens lit up the
theater.
It's a common experience, but one that isn't limited to
lighter fare mostly attended by young adults. A couple of weeks ago, my wife
and I experienced a similar cellphone glow during a showing of "12 Years a
Slave," a more serious movie attended by a much older crowd.
It's rude to use a cellphone during the showing of a
movie. It's disturbing to the other attendees. But rarely do ushers enforce the
policy laid out clearly by the trailers that precede a movie.
Are other viewers responsible for saying something to
those who use their cellphone for texting or tweeting or checking their email
during the showing of a movie? It used to be that a well-placed glare at
someone who was talking too loudly might do the trick, but with a head buried
in a cellphone screen, such glares can go unnoticed.
There is, of course, the concern that confronting a
cellphone user might itself be more of a disruption to the rest of the viewers
than the glow of the cellphone itself.
So what's the right thing to do?
There's a practice among some friends having dinner out
to put all their cellphones in the middle of the table at the beginning of the
meal. Whoever grabs his or her cellphone first picks up the bill for everyone's
meal. While it would be a nice practice, it's unlikely that theater cellphone
users would pick up the tab for everyone else's theater ticket if they choose
to be rude and use their phones during the feature.
I believe it's the movie theater's responsibility to try
to enforce its policy of no cellphone use during movies. It would also be good
to think that telling an usher or manager that there is excessive use of
cellphones during a showing would result in some action. But since these
cellphone glows can be intermittent, it's unlikely that a manager would return
in time to confront the perpetrator.
While viewers might be reluctant to say anything to the
users, I believe it is the right thing to do, as long as they don't perceive
that doing so would result in any harmful confrontation. The disruption caused
by asking someone to stop using their phone during a film is momentary compared
to the cellphone glow that comes regularly without warning.
If theater management is unwilling to enforce its own
policy against cellphone use during the feature, then I believe the right thing
is to give viewers a choice to see a movie in a theater where cellphone signals
are blocked. If they won't enforce a policy to guarantee the enjoyment of a
movie, then they should invest in the technology in their theaters that will do
this for them.
That would leave the choice among the viewers of whether
to separate themselves from cellphone use for two hours or not. Short of this,
movie theaters might increasingly find themselves with fewer patrons willing to
shell out money to be among rude patrons.
Jeffrey L. Seglin, author of The Right Thing: Conscience, Profit and Personal Responsibility in Today's Business and The Good, the Bad, and Your Business: Choosing Right When Ethical Dilemmas Pull You Apart, is a lecturer in public policy and director of the communications program at Harvard's Kennedy School.
Follow him on Twitter: @jseglin
Do you have ethical questions that you need answered? Send them to rightthing@comcast.net.
(c) 2013 JEFFREY L. SEGLIN. Distributed by TRIBUNECONTENT AGENCY, LLC.