Almost exactly three years ago, I wrote about some
efforts to get affordable food to people who might be in need.
One was The Daily Table, a nonprofit grocery store
founded by Doug Rauch, the former president of Trader Joe's. The Daily Table
buys excess groceries from other suppliers and passes on the savings to its customers
who have a wide variety of groceries and prepared foods from which they can
choose to buy.
Fresh fruit, prepared foods, packaged goods, and other
items can be purchased at well below the typical price a full-scale, for-profit
grocery store (or a Trader Joe's) might charge. The goal is to provide
nutritious food that is affordable regardless of the customers' budget.
At the time, I wrote about these efforts that if the
desire is to help those who are considered poor, but does so in a way that doesn't
stigmatize them, but instead emboldens dignity with businesses that attract all
segments of the economy, then they're doing the right thing.
The first Daily Table opened in Dorchester, Mass., in
June 2015, with plans to expand to other locations in the Boston area and other
cities around the country.
Now that The Daily Table is in full swing, a reader,
C.C., asks if it's wrong for her, a well-paid professional to shop there. She
and her family can afford to buy groceries at full-price stores, so she wonders
if she should allow others more in need to take advantage of the great buys at
the store. In other words, is it wrong for her to take advantage of an
initiative that seems to have been started to help those less well-off
economically than she is.
C.C. should shop at The Daily Table with a clear
conscious. If the store has any hope of survival and competing against
full-priced grocery stories, it is going to need the support of the entire
community. As long as C.C. pays the asking price and is pleased with the
groceries she buys -- which she says she is -- she is doing the right thing.
In fact, if The Daily Table begins to be viewed as a
place that is only for "poor people," then the risk of it becoming
stigmatized as somehow inferior to full-price groceries is greater. That C.C.
and other customers sing the praises not only of The Daily Table's prices, but
also the quality of its food and its services bodes well for the venture.
I live in Dorchester, two miles away from the first Daily
Table location. Three years ago, I closed my column by writing that when the
first Daily Table opened that I hoped to be among the first to shop there and
that I hoped others of all levels of income followed. My wife, Nancy, who, as
part of her therapy practice counsels families on how to eat healthy, beat me
to it and came home a few months ago with several bags of wonderful produce and
groceries, as well as reports of a great and helpful staff. She's returned
several times since. I hope C.C. and others do the right thing and continue to
shop there as well.
Jeffrey L. Seglin, author of The Simple Art of Business Etiquette: How to Rise to the Top by Playing Nice, is a lecturer in public policy and director of the communications program at Harvard's Kennedy School. He is also the administrator of www.jeffreyseglin.com, a blog focused on ethical issues.
Do you have ethical questions that you need answered? Send them to rightthing@comcast.net.
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