Should we verify a complaint about media before making it?
Fewer and fewer Americans prefer print publications for getting their news. In an August 2024 survey, Pew Research found that only 4% of those surveyed preferred getting their news from print publications. Thirty-two percent preferred television. By far the top preference was to receive news from digital devices with 58% preferring this method of delivery.
Granted, many of those news reports on digital devices are drawn from print publications, albeit often just a headline or snippet posted to followers. When people rely on social media to get their news (as 54% of the respondents to the Pew survey indicated they sometimes do), what they often get is the news posted by people or groups they choose to follow. It hardly provides them with full reports of the news or even a broad array of all that might be going on in their world.
Newspapers, whether international, national or local, still provide broader coverage of the news than most other options, especially if people read the articles. Receiving headlines on a social media feed rarely gives someone a full scope of the news being reported. Getting those headlines without actually clicking on them to read the articles too often results in users not having a clear understanding of the details of whatever is being reported.
Nevertheless, there seems to be a growing tendency to complain that newspapers aren’t covering events of importance to an actual reader. And these complaints are too often lobbied by people among that 96% who prefer to get their news elsewhere.
Before complaining about an absence of coverage, however, users would do well to make sure their complaints are valid. It’s OK to gripe that a significant event wasn’t covered, but doing so without verifying that it actually wasn’t covered feeds into a growing tendency to blame the media for things that are more likely to result in selective filtering of where you decide to get your news.
Granted, with more outlets from which to receive news, circulation of newspapers is way down. In 1990, the circulation of weekday newspapers was 63.2 million. By 2022, it had fallen to 20.9 million. Nevertheless, the reporting is out there if you want to find it. (Full disclosure: Since my column is carried in newspapers, I have a vested interest in keeping them alive by having readers subscribe to them.)
Before complaining about a newspaper not covering an event, the right thing is to make sure it really wasn't covered. I have a friend on social media who does this fairly straightforwardly by posing a question to her followers if anyone has seen particular coverage. She relies on those of us who still subscribe to provide her with this information before she levels a complaint about coverage. While I’d prefer everyone would subscribe to a newspaper, my social media friend’s solution is sound.
Before adding to the whirring whine of blaming the media for its shortcomings, regardless of political viewpoints, take the time to become informed. The information is out there.
Jeffrey L. Seglin, author of The Simple Art of Business Etiquette: How to Rise to the Top by Playing Nice, is a senior lecturer in public policy and director of the communications program at Harvard's Kennedy School. He is also the administrator of www.jeffreyseglin.com, a blog focused on ethical issues.
Do you have ethical questions that you need to have answered? Send them to jeffreyseglin@gmail.com.
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