At first, L.J. was simply baffled, but that bafflement
slowly evolved to confused, and ultimately arrived at anger. Even though he had
never had his landline phone number listed in the white pages, he did
occasionally receive robocalls or solicitations from company representatives
who had gotten his number off some list.
He could usually identify the latter because he or she
would mention a legal first name that he never used. But this call was
different.
"I'd like to speak with L.," the caller said
when L.J.'s partner answered the phone on a recent Saturday morning.
When asked who was calling, the caller identified herself
as a person known in their neighborhood. She told L.J.'s partner she had just
received her real estate license and was calling neighbors to see if they knew
anyone looking to buy or sell.
"I got L.'s number from the white pages," the
caller said, referring to the old-fashioned phone book. L.J.'s partner told the
caller he wasn't home and ended the call.
When she told L.J. about the call, the bafflement hit.
"I'm not in the white pages," he said.
Nevertheless, that's what the caller had insisted.
She also seemed to know a bit more about L.J. than any
white page listing would have revealed, such as his place of employment.
"Had the caller Googled him?" he wondered.
Neither L.J. nor his partner dwelled on the matter much
and went on with their day. It was when they were on their weekly walk together
that it finally hit him.
"That's the neighbor who passed around the clipboard
about a year ago at the neighborhood meeting about some new home construction,
which required a zoning variance," L.J. said. The neighbor had said that
she planned to use the information on the clipboard to notify neighbors of any
new meetings scheduled with city representatives.
L.J. was miffed. "I think she's using that list to
mine for new customers," he told his partner. "That's just
wrong."
"Should I call her and tell her to stop?" L.J.
writes. "If she's getting my contact information off of that list, then
she's likely doing it to others."
If the neighbor was using information from a list
intended for a civic purpose to advance her own business, she was wrong. If
she's lying about where she got L.J.'s number that compounds the wrongness of
her action. Beyond being unethical, it's also bad business, because who wants
to do business with someone who's deceptive from the get-go.
But what if L.J. is wrong? If his newly minted realtor
neighbor actually did get his number from some online service calling itself
the "white pages," then he finds himself in the position of jumping
to conclusions and falsely accusing a neighbor of being dishonest.
He's got two choices: He can call her up and ask her
where she really got his number, or he can simply tell her he doesn't know
anyone buying or selling and let it go. Were it me, I'd let it go, not only
because it's the right thing to do, but also to avoid having to get another
sales talk over the phone.
Jeffrey L. Seglin, author of The Right Thing: Conscience, Profit and Personal Responsibility in Today's Business and The Good, the Bad, and Your Business: Choosing Right When Ethical Dilemmas Pull You Apart, is a senior lecturer in public policy and director of the communications program at Harvard's Kennedy School.
Follow him on Twitter: @jseglin
Do you have ethical questions that you need answered? Send them to rightthing@comcast.net.
(c) 2020 JEFFREY L. SEGLIN. Distributed by TRIBUNE CONTENT AGENCY, LLC.
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